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Nzira yekugadzirisa sei ma Amazon mazinga ekutengesa zvakanakisisa?

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Amazon inozivikanwa se-ecommerce yepamusoro yepasi rose uye yegodo-kutumira bhizinesi yepurazi ine mamiriyoni anopfuura makumi emamiriyoni anoshingaira anoshandisa kutenga zuva nezuva pamusika wacho. Uye zvatozivikanwa kare kuti pane zvinhu zvitatu zvinonyanya kukosha - kukosha, kutendeuka, uye chiremera chechigadzirwa - chinogona kuvandudza Amazon yako yekutsvaga nzvimbo. Saka, pasi apa ndichaenda kukuratidza kuti ungasimudzira sei ma Amazon yako yekutsvaga yekutengeserana kwekutanga kwezvikonzero zviviri - kukosha kwezvakagadzirwa peji uye kushandurwa kwehuwandu hwekushanda - nzira yakanakisisa.

Chigadzirwa Peji

Chibvumirano chinoenderana nemashoko ekutsvaga kutsvaga mazwi angangodaro chinhu chakakosha chinotungamirira kubudirira kwako mune zvebhizimisi pamusoro. Saka, zvisati zvaitika, iwe unogona kukurumidza kuvandudza Amazon yako yekutsvaga kwekutengesa kuburikidza nechigadzirwa peji optimization. Hezvino humwe hutatu hukuru hunoenderana nehukuru hunokosha kune: chikwata chemugadziri (nzvimbo yakanakisisa yekuisa chinangwa chako chikuru mumashoko ekurasikirwa kwekukosha kwavo), bullet points (inotarisirwa kurondedzera zvinhu zvinokosha uye zvinobatsira zvechigadzirwa kutengeswa, maererano nekutema mamwe mazwi anokosha pamusoro apa), tsanangudzo yezvigadzirwa (zvinotsanangurwa, hachisi chinhu kunze kwerudzi rwakawedzerwa rwechikamu chiri pamusoro), marimi uye muumbi (anogona kukubatsira kutonga zvakananga kutsvaga zita rekutsvaga zita), tsanangudzo (inowanzovhara ruzivo rwekwenyanzvi hwekugadzirwa kwezvinhu, zvakadai sehuwandu hwechigadzirwa, uremu, zuva rokugadzira, ruvara, nezvimwe. ), chikwata uye chikwata chevanhu (ita nechokwadi chekuti iwe uri kuisa zvinhu zvako muzvikamu zvakarurama, sevanhu vakawanda vari kutsvaga zvinhu zvavanoda zvikurukuru nemagetsi matsamba), backend kutsvaga mazwi (iyi nharaunda haina kuonekwa kune vapenyu vanogara, saka keyword inofanira kuiswa ipapo chete nokuda kwekuita zvinogadzirisa), URL (product URLs) inoshandiswa neAmazon sales rank algorithm kuti ione kukosha kwezvakagadzirwa zvako pane imwe sarudzo yemashoko ekutsvaga).

Mutengo Wokushandura

Sezvandareva kare,. Taura zviri nyore, kutenderera kwakakwirira kunoreva kuti chigadzirwa chako chinogona kuwirirana nekutsvaga uye kuunza kugutsikana kwevatengi. Nenzira iyo, zvinoita kuti zvive nehuwandu kune chikwata chekutsvaga uye kukwidziridza Amazon kutendeuka pachayo sezvizvi: kutengesa (muzvokwadi, zvigadzirwa nemutengo wepamusoro wekutengeserana kwekutengesa zvinowanzosarudzwa pedyo nepamusoro peSERPs), kuongorora kwevatengi ( Chinhu chinonyanya kukosha pano ndicho nhamba yevashandi vanoongorororwa vanowanikwa pasi apa yekutengeserana kwako), mhinduro (kuchengetedza basa rakanaka nemibvunzo yevatengi uye kupa mhinduro nokukurumidza kumibvunzo yose inogona kuchinja kutendeuka kwako nenzira yake pachako), mifananidzo yemiti ( hapana chikonzero chekutaura kuti kuva nemifananidzo yakanaka yehukuru hwakanaka uye humwe humwe chikonzero chemuenzi mumwe nomumwe kuti atenge newe), mutengo (zvechokwadi, iwe hauna kurongerwa kubatana nehondo yematengo kuAmazon, asi kupa chaizvoizvo kukwikwidzana mutengo tags chinhu chinonyanya kukosha mubasa rako rekutengeserana pamusoro apo), gara nguva uye kuwedzera kwehuwandu (aya maviri emitrichu anogonawo kuwedzera ma Amazon yako yekutengeserana, uye kana bounce yako inotaridzika inoratidzika zuva rimwe kuti rive rakakwirira - m Aybe inguva yokuti iwe ugadzirise urongwa hwako huripo, hwakarurama?).

December 22, 2017
Nzira yekugadzirisa sei ma Amazon mazinga ekutengesa zvakanakisisa?
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